Making Websites Win
Apply the Customer-Centric Methodology That Has Doubled the Sales of Many Leading Websites
Karl Blanks|Ben Jesson
The book provides a comprehensive guide to improving website performance through a customer-centric approach, detailing strategies for increasing conversion rates and sales by understanding and catering to the needs of website visitors. It includes practical advice, case studies, and methodologies for conducting effective website experiments and making data-driven decisions to optimize user experience and business outcomes.
See full summary
