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Making Websites Win

Apply the Customer-Centric Methodology That Has Doubled the Sales of Many Leading Websites

The book provides a comprehensive guide to improving website performance through a customer-centric approach, detailing strategies for increasing conversion rates and sales by understanding and catering to the needs of website visitors. It includes practical advice, case studies, and methodologies for conducting effective website experiments and making data-driven decisions to optimize user experience and business outcomes.

Key points:

1. Customer Focus: The book highlights the need to design websites based on customer needs and experiences to attract and retain them.

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