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Outcomes Over Output

Why customer behavior is the key metric for business success
Summary:

The book emphasizes the importance of focusing on customer behavior and outcomes rather than just the outputs or features produced by a business. It provides strategies for teams to measure success by the impact they have on customers, guiding them to create more value and achieve better results.

Key points:

1. Focus on Outcomes: The book stresses the importance of prioritizing outcomes (customer results) over outputs (products/services).

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