The Economics of Higher Purpose
Eight Counterintuitive Steps for Creating a Purpose-Driven Organization
Robert E. Quinn|Anjan V. Thakor
The book provides a guide for leaders and organizations on how to discover and embed a higher purpose into their business practices, arguing that this can lead to greater motivation, cohesion, and performance. It outlines eight practical steps that challenge conventional wisdom, encouraging companies to focus on purpose beyond profit to unlock true potential and create a more meaningful impact.
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