The Economics of Higher Purpose
Eight Counterintuitive Steps for Creating a Purpose-Driven Organization
Summary:
The book provides a guide for leaders and organizations on how to discover and embed a higher purpose into their business practices, arguing that this can lead to greater motivation, cohesion, and performance. It outlines eight practical steps that challenge conventional wisdom, encouraging companies to focus on purpose beyond profit to unlock true potential and create a more meaningful impact.
Key points:
1. Aim Beyond Profit: Organizations should aim for a meaningful purpose beyond just making money. This purpose should be genuine, benefit society, and guide the company's direction, inspiring everyone involved.
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