ALIEN Thinking
The Unconventional Path to Breakthrough Ideas
Cyril Bouquet|Jean-Louis Barsoux|Michael Wade
The book presents a framework for innovation, encapsulated in the acronym ALIEN (Attention, Levitation, Imagination, Experimentation, Navigation), which guides readers through the process of generating and implementing groundbreaking ideas. It draws on extensive research and real-world examples to demonstrate how to challenge conventional thinking and overcome the barriers that stifle creativity and progress.
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