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ALIEN Thinking

The Unconventional Path to Breakthrough Ideas
Summary:

The book presents a framework for innovation, encapsulated in the acronym ALIEN (Attention, Levitation, Imagination, Experimentation, Navigation), which guides readers through the process of generating and implementing groundbreaking ideas. It draws on extensive research and real-world examples to demonstrate how to challenge conventional thinking and overcome the barriers that stifle creativity and progress.

Key points:

1. Attention (A): Be fully aware and open to new experiences to notice overlooked inspiration and spark innovation.

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