Summaries of books by Clotaire Rapaille:
The Culture Code
An Ingenious Way to Understand Why People Around the World Live and Buy as They Do
Clotaire Rapaille
The book explores the concept of "culture codes," which are the unconscious meanings that each culture assigns to specific things, from cars to food to love. It delves into how these codes influence people's behaviors, perceptions, and consumer habits across different societies.
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The Global Code
How a New Culture of Universal Values Is Reshaping Business and Marketing
Clotaire Rapaille
The book examines the emergence of a set of global cultural norms and values that transcend local customs and influence consumer behavior worldwide. It provides insights into how businesses and marketers can adapt to this cultural convergence to effectively reach a global audience.
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