The Culture Code
An Ingenious Way to Understand Why People Around the World Live and Buy as They Do
Summary:
The book explores the concept of "culture codes," which are the unconscious meanings that each culture assigns to specific things, from cars to food to love. It delves into how these codes influence people's behaviors, perceptions, and consumer habits across different societies.
Key points:
1. Culture Code: The deep, often unconscious meaning assigned to things like cars or food by our upbringing and culture, affecting behavior and decisions.
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