Fish Can't See Water
How National Culture Can Make or Break Your Corporate Strategy
Summary:
The book explores how a company's success or failure is often influenced by its cultural context, which can be invisible to insiders much like water is to fish. It provides a framework for understanding national cultural differences and their impact on corporate strategy, leadership, and organizational effectiveness.
Key points:
1. Cultural Blindness: "Fish Can't See Water" suggests people are often unaware of their own cultural biases, leading to misunderstandings in international business.
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