Summary:
The book provides a comprehensive guide to understanding and navigating cultural differences in international business and communication. It offers insights into the values, behaviors, and communication styles of various cultures, along with practical advice for leading and working effectively in a global environment.
Key points:
1. Cultural Categories: Lewis categorizes cultures into Linear-Active (task-focused, like Germany), Multi-Active (emotional, multitasking, like Italy), and Reactive (introverted, respectful, like Japan). This helps predict business behaviors.
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