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Cultural DNA

The Psychology of Globalization
Summary:

The book explores how deep-seated cultural traits influence the behavior and management styles of organizations across different countries in the context of globalization. It provides insights into the psychological underpinnings of various cultures and offers strategies for effectively leading and engaging with diverse global teams.

Key points:

1. "Cultural DNA" concept: Deep-rooted cultural behaviors and values that shape individual and societal identities, influencing thoughts and actions.

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