Jeff Immelt and the New GE Way

Innovation, Transformation and Winning in the 21st Century

David Magee

The book delves into the leadership strategies and business transformation initiatives undertaken by Jeff Immelt as CEO of General Electric, focusing on his efforts to foster innovation and adapt to the changing global market. It examines the challenges he faced, the successes and failures of his tenure, and the impact of his approach on GE's position in the 21st-century economy.

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The John Deere Way

Performance that Endures

David Magee

The book delves into the history and corporate philosophy of John Deere, exploring how the company's commitment to integrity, quality, commitment, and innovation has sustained its success over time. It provides insights into the business strategies and leadership principles that have made John Deere a trusted and enduring brand in the agricultural industry.

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Ford Tough

Bill Ford and the Battle to Rebuild America's Automaker

David Magee

The book chronicles the professional journey of Bill Ford, highlighting his efforts to revitalize Ford Motor Company amidst financial struggles and industry challenges. It delves into his leadership decisions, the company's cultural shifts, and the implementation of innovative strategies to ensure the automaker's survival and competitiveness in the global market.

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