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Ford Tough

Bill Ford and the Battle to Rebuild America's Automaker
Summary:

The book chronicles the professional journey of Bill Ford, highlighting his efforts to revitalize Ford Motor Company amidst financial struggles and industry challenges. It delves into his leadership decisions, the company's cultural shifts, and the implementation of innovative strategies to ensure the automaker's survival and competitiveness in the global market.

Key points:

1. Leadership and Vision: Bill Ford's leadership focused on sustainability and innovation, breaking from traditional auto industry norms and upholding his family's legacy.

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