Summary:
The book chronicles the decline of the American automobile industry, particularly focusing on Ford, and contrasts it with the rise of the Japanese auto industry, epitomized by Nissan, exploring the cultural, managerial, and economic factors that contributed to these shifts during the latter half of the 20th century. It delves into the history, business decisions, and the impact of globalization on the competition between the two automotive giants.
Key points:
1. Industrial Giants' Trajectory: The book explores Ford's decline due to complacency and poor management, and Nissan's rise through innovation and efficiency.
