Seoul Man
A Memoir of Cars, Culture, Crisis, and Unexpected Hilarity Inside a Korean Corporate Titan
by:
Frank Ahrens
Summary:
The memoir recounts the author's personal and professional journey as an American executive at Hyundai Motor Company in South Korea, detailing his experiences with cultural adjustments, the automotive industry, and the challenges of global business. It offers insights into Korean corporate culture and the complexities of adapting to life in a foreign country while navigating the high-stakes world of an international corporation.
Key points:
1. Cultural Adaptation: Frank Ahrens recounts his move to South Korea for Hyundai, highlighting the need to respect Korean customs and business practices for success.
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