Seoul Man
A Memoir of Cars, Culture, Crisis, and Unexpected Hilarity Inside a Korean Corporate Titan
Frank Ahrens
The memoir recounts the author's personal and professional journey as an American executive at Hyundai Motor Company in South Korea, detailing his experiences with cultural adjustments, the automotive industry, and the challenges of global business. It offers insights into Korean corporate culture and the complexities of adapting to life in a foreign country while navigating the high-stakes world of an international corporation.
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