Summary:
The book chronicles the experiences of American Motors Corporation as they attempt to establish a joint venture with the Chinese government to produce Jeeps in China during the 1980s. It delves into the cultural clashes, negotiations, and challenges faced by a Western company navigating the complexities of doing business in China's evolving economic landscape.
Key points:
1. Cultural Clash: "Beijing Jeep" shows how U.S.-China business misunderstandings arise from deep cultural and ideological differences, stressing the need for cultural adaptation.
Books similar to "Beijing Jeep":
The United States vs. China
C. Fred Bergsten
Chinese Rules
Tim Clissold
When China Rules the World
Martin Jacques
Brand New China
Jing Wang
The China Strategy
Edward Tse
Age of Ambition
Evan Osnos
China's Futures
James Ogilvy|Peter Schwartz
Capital Wars
Daniel Pinto
The Reckoning
David Halberstam
How to American
Jimmy O. Yang