Summary:
The book examines the transformation of Chinese advertising and media in the post-Mao era, highlighting the rise of consumer culture and its impact on social and economic realms. It explores the interplay between global brands and local advertising industries, and how this dynamic shapes China's commercial and cultural landscape.
Key points:
1. Chinese culture has been commercialized, blending traditional elements with Western marketing and creating a unique consumer culture due to economic growth and market reforms.
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