Summary:
The book explores the phenomenon of luxury brand obsession in Asia, examining the cultural, economic, and social factors that drive consumers' insatiable appetite for high-end goods. It delves into the strategies luxury brands employ to capitalize on this market and the implications of this trend for global consumer culture.
Key points:
1. Luxury as a New Religion: Luxury brands are like a religion in Asia, where people are devoted to them to show wealth and status. They provide a sense of exclusivity and belonging.
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