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One Billion Customers

Lessons from the Front Lines of Doing Business in China
Summary:

The book provides insights into the complexities and challenges of operating in China's rapidly evolving market, drawing on the author's experiences and offering practical advice for foreign companies seeking to do business there. It covers topics such as navigating Chinese bureaucracy, understanding local business practices, and building successful partnerships with Chinese entities.

Key points:

1. Guanxi is Crucial: Building strong, influential relationships is essential for business success in China.

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