Summaries of books by Mark Donnolo:
What Your CEO Needs to Know About Sales Compensation
Connecting the Corner Office to the Front Line
Mark Donnolo
The book provides insights into designing and implementing effective sales compensation strategies that align with business goals and motivate sales teams. It offers practical advice for CEOs and senior executives on how to connect corporate strategy with the sales force through well-structured incentive plans.
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The Innovative Sale
Unleash Your Creativity for Better Customer Solutions and Extraordinary Results
Mark Donnolo
The book provides a framework for applying creativity to the sales process, encouraging sales professionals to think outside the box to develop unique solutions tailored to their customers' needs. It combines practical tools, strategies, and real-world examples to help readers generate innovative ideas that can lead to improved sales performance and business growth.
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