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The Innovative Sale

Unleash Your Creativity for Better Customer Solutions and Extraordinary Results
Summary:

The book provides a framework for applying creativity to the sales process, encouraging sales professionals to think outside the box to develop unique solutions tailored to their customers' needs. It combines practical tools, strategies, and real-world examples to help readers generate innovative ideas that can lead to improved sales performance and business growth.

Key points:

1. "The Innovative Sale" encourages salespeople to boost performance by being creative and customizing solutions for clients, setting themselves apart in a competitive market.

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