Billy, Alfred, and General Motors
The Story of Two Unique Men, a Legendary Company, and a Remarkable Time in American History
William Pelfrey
The book chronicles the lives of William "Billy" Durant and Alfred Sloan, detailing how their contrasting personalities and management styles shaped General Motors into a powerhouse of the automotive industry. It provides a historical account of the company's rise, the dynamic between the two men, and the impact of their leadership on the American economy during the early 20th century.
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