The Dream Society
How the Coming Shift from Information to Imagination Will Transform Your Business
Rolf Jensen
The book predicts a paradigm shift in the business world from an information-based economy to one driven by stories, emotions, and values, where companies will succeed by selling dreams and experiences. It explores how creativity, storytelling, and emotional intelligence will become key competitive factors, and how businesses must adapt to meet the desires of a new consumer mindset focused on fulfillment and meaning.
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