The Dream Society
How the Coming Shift from Information to Imagination Will Transform Your Business
by:
Rolf Jensen
Summary:
The book predicts a paradigm shift in the business world from an information-based economy to one driven by stories, emotions, and values, where companies will succeed by selling dreams and experiences. It explores how creativity, storytelling, and emotional intelligence will become key competitive factors, and how businesses must adapt to meet the desires of a new consumer mindset focused on fulfillment and meaning.
Key points:
1. Dream Society Transition: Jensen suggests we're moving from an information economy to a "Dream Society" where stories and emotional experiences drive the economy, not just data.
Books similar to "The Dream Society":
The Relationship Economy
John R. DiJulius III
NeuroSelling
Jeff Bloomfield
The Fortune Cookie Principle
Bernadette Jiwa
The Support Economy
Shoshana Zuboff|James Maxmin
The Inevitable
Kevin Kelly
Powered by Storytelling
Murray Nossel
The Post-Truth Business
Sean Pillot de Chenecey
Stickier Marketing
Grant Leboff
Tomorrow's Capitalist
Alan Murray
Lead with a Story
Paul Smith