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The Support Economy

Why Corporations Are Failing Individuals and the Next Episode of Capitalism
in: Economics
Summary:

The book argues that the traditional capitalist framework is no longer meeting the needs of individuals, who seek deeper support and fulfillment from economic exchanges. It proposes a new economic model that emphasizes individuality and the creation of value through relationships and support networks, rather than through mass production and consumption.

Key points:

1. Psychological Self-Determination: People want more control and personalized treatment, not just standard products.

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