How to Measure Anything

Finding the Value of Intangibles in Business

Douglas W. Hubbard

The book provides a framework for quantifying seemingly unquantifiable business metrics, such as customer satisfaction or organizational flexibility. It offers practical methodologies, including calibration techniques and applied statistics, to help decision-makers assess the value of intangible assets and make better-informed decisions.

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The Failure of Risk Management

Why It's Broken and How to Fix It

Douglas W. Hubbard

The book critically examines common risk management methodologies, such as qualitative risk assessments and risk matrices, exposing their flaws and lack of scientific validity. It then proposes more quantitative approaches, like Monte Carlo simulations and Applied Information Economics, to improve decision-making under uncertainty.

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