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How to Measure Anything

Finding the Value of Intangibles in Business
Summary:

The book provides a framework for quantifying seemingly unquantifiable business metrics, such as customer satisfaction or organizational flexibility. It offers practical methodologies, including calibration techniques and applied statistics, to help decision-makers assess the value of intangible assets and make better-informed decisions.

Key points:

1. Measurement Concept: Hubbard's definition of measurement is a set of observations that reduce uncertainty and are expressed as a quantity. He believes everything can be measured to some extent.

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