The Dorito Effect
The Surprising New Truth About Food and Flavor
Mark Schatzker
The book explores the relationship between the decline in natural flavors in produce and the rise of artificial flavors in processed foods, arguing that this shift has led to unhealthy eating habits and a disconnection from real, nutritious food. It delves into the science of taste and how the food industry's manipulation of flavors has contributed to the obesity epidemic by driving people to crave and consume more flavor-enhanced, calorie-dense products.
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