Summaries of books by Robbie Kellman Baxter:
The Membership Economy
Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
Robbie Kellman Baxter
The book explores the shift from ownership to access in consumer preferences, advocating for businesses to create membership models that foster long-term customer relationships and reliable recurring revenue. It provides strategies for identifying highly engaged users, developing loyalty through ongoing value, and leveraging subscription-based models to ensure sustainable growth and success.
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The Forever Transaction
How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave
Robbie Kellman Baxter
The book provides a comprehensive guide on creating and maintaining a successful subscription-based business model, focusing on strategies to attract and retain customers by offering continuous value. It covers the principles of the "Membership Economy," including best practices for pricing, community building, and service design to foster long-term customer relationships.
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