The Forever Transaction
How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave
Summary:
The book provides a comprehensive guide on creating and maintaining a successful subscription-based business model, focusing on strategies to attract and retain customers by offering continuous value. It covers the principles of the "Membership Economy," including best practices for pricing, community building, and service design to foster long-term customer relationships.
Key points:
1. Forever Transaction: Create a subscription so valuable that customers stay loyal for life by deeply understanding and meeting their needs.
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