Summaries of books by Jeanne Bliss:
Chief Customer Officer 2.0
How to Build Your Customer-Driven Growth Engine
Jeanne Bliss
The book provides a strategic framework for businesses to create a customer-centric culture by appointing a Chief Customer Officer (CCO) who leads the effort to align the organization's operations with customer needs. It offers practical advice, tools, and case studies to help leaders drive growth through systematic understanding and enhancement of the customer experience.
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Would You Do That to Your Mother?
The "Make Mom Proud" Standard for How to Treat Your Customers
Jeanne Bliss
The book presents a customer service philosophy that encourages businesses to treat their customers with the same care and respect they would show their own mothers. It offers practical advice and real-world examples to help companies create positive customer experiences and build lasting loyalty by aligning their practices with this empathetic, customer-centric approach.
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