Would You Do That to Your Mother?
The "Make Mom Proud" Standard for How to Treat Your Customers
by:
Jeanne Bliss
Summary:
The book presents a customer service philosophy that encourages businesses to treat their customers with the same care and respect they would show their own mothers. It offers practical advice and real-world examples to help companies create positive customer experiences and build lasting loyalty by aligning their practices with this empathetic, customer-centric approach.
Key points:
1. "Make Mom Proud" Standard: Encourage businesses to treat customers like their mothers, focusing on empathy and respect in service.
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