The Longevity Economy
Unlocking the World's Fastest-Growing, Most Misunderstood Market
Joseph F. Coughlin
The book explores the vast economic potential and consumer power of the aging population, challenging stereotypes about older adults and highlighting their role as dynamic consumers. It provides insights into how businesses can innovate and design products and services to cater to the mature demographic, which is often overlooked despite its growing influence and spending capacity.
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