The Longevity Economy
Unlocking the World's Fastest-Growing, Most Misunderstood Market
in:
Economics
Summary:
The book explores the vast economic potential and consumer power of the aging population, challenging stereotypes about older adults and highlighting their role as dynamic consumers. It provides insights into how businesses can innovate and design products and services to cater to the mature demographic, which is often overlooked despite its growing influence and spending capacity.
Key points:
1. Longevity Economy: Economic activities related to Americans over 50, including their purchases and the resulting economic impact. This market is often ignored but has significant influence.
Books similar to "The Longevity Economy":
The 100-Year Life
Lynda Gratton|Andrew J. Scott
100 Plus
Sonia Arrison
Disrupt Aging
Jo Ann Jenkins
No Stopping Us Now
Gail Collins
Unretirement
Chris Farrell
Who Do You Want to Be When You Grow Old?
Richard J. Leider|Richard J Leider|David A Shapiro
The Truth About Your Future
Ric Edelman
No Ordinary Disruption
Richard Dobbs|James Manyika|Jonathan Woetzel
Elderhood
Louise Aronson
Stupid Things I Won't Do When I Get Old
Steven Petrow