Summaries of books by David R. Morse:
Multicultural Intelligence
Eight Make-or-Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation
David R. Morse
The book provides a comprehensive guide on how to effectively market to diverse groups by understanding cultural nuances and avoiding stereotypes. It outlines eight crucial rules for engaging with various racial, ethnic, and sexual orientation groups, emphasizing the importance of authenticity and respect in multicultural marketing strategies.
See full summary
Multicultural Intelligence
Eight Make–or-Break Rules for Marketing to Race, Ethnicity, Sexual Orientation: 2nd Edition, Updated and Revised
David R. Morse
The book provides a comprehensive guide on how to effectively market to diverse groups by understanding cultural nuances and avoiding stereotypes. It outlines eight crucial rules for engaging with various racial, ethnic, and sexual orientation groups, emphasizing the importance of authenticity and respect in multicultural marketing strategies.
See full summary