Multicultural Intelligence
Eight Make-or-Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation
by:
David R. Morse
Summary:
The book provides a comprehensive guide on how to effectively market to diverse groups by understanding cultural nuances and avoiding stereotypes. It outlines eight crucial rules for engaging with various racial, ethnic, and sexual orientation groups, emphasizing the importance of authenticity and respect in multicultural marketing strategies.
Key points:
1. Embrace Cultural Diversity: Recognize and respect the diverse cultural differences that affect consumer behavior and tailor marketing accordingly.
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