Marketing Made Simple
A Step-by-Step StoryBrand Guide for Any Business
Summary:
The book provides a practical framework for businesses to clarify their marketing messages and strategies using the StoryBrand 7-Part Framework. It offers actionable advice on creating effective websites, lead-generating content, and sales scripts to engage customers and grow a business.
Key points:
1. StoryBrand Framework: The book presents a seven-part marketing strategy that uses storytelling elements to craft a clear, compelling brand message.
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