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If Then

How the Simulmatics Corporation Invented the Future
Summary:

The book delves into the history of the Simulmatics Corporation, a Cold War-era company that pioneered data mining and predictive analytics, and its influence on politics, advertising, and the Vietnam War. It examines the company's work on voter behavior prediction and its legacy in the development of modern technology and algorithms that shape contemporary society.

Key points:

1. Simulmatics Corporation: The book focuses on the 1960s company, Simulmatics Corporation, which used early AI and machine learning to predict human behavior, including election results and consumer habits.

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