Summary:
The book explores the psychological and social mechanisms that lead individuals to conform to group norms and make decisions against their better judgment or personal beliefs. It delves into the science behind collective behavior, revealing how societal pressures can result in complicity and poor decision-making on a larger scale.
Key points:
1. Collective Illusions: The book describes how false shared beliefs persist because people think their own views are uncommon, leading them to conform to the perceived majority.
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