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The Invisible Gorilla

And Other Ways Our Intuitions Deceive Us
in: Biology
Summary:

The book explores common cognitive illusions and the limits of human perception through a series of experiments and real-world examples, demonstrating how people often overestimate their abilities and the reliability of their memories, leading to errors in judgment and decision-making. It challenges readers to question their intuitions and to understand the mental shortcuts that can mislead them.

Key points:

1. Inattentional Blindness: This is when we overlook obvious things because we're focused elsewhere. The book's title refers to an experiment where viewers missed a gorilla in a basketball video, showing this concept.

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