Who Says Elephants Can't Dance?
Leading a Great Enterprise Through Dramatic Change
Summary:
The book chronicles the author's experiences as the CEO of IBM from 1993 to 2002, detailing the strategies he implemented to turn around the struggling tech giant. It provides insights into corporate transformation, leadership challenges, and the cultural shifts necessary to revitalize a large, bureaucratic organization.
Key points:
1. Culture's Importance: Gerstner views culture as the key to company transformation, providing a unique competitive edge.
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