Summary:
The book provides practical advice and insights for entrepreneurs on how to start, grow, and manage a successful business, drawing from the real-life experiences and lessons learned by a seasoned entrepreneur. It covers a range of topics including financial acumen, sales and negotiation tactics, and the importance of building strong relationships and a solid company culture.
Key points:
1. Gross Margin Focus: Brodsky and Burlingham stress the need to prioritize gross margin over revenue. It's vital for entrepreneurs to calculate and improve this key financial indicator to enhance profitability and scalability.
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