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Street Smarts

An All-Purpose Tool Kit for Entrepreneurs
Summary:

The book provides practical advice and insights for entrepreneurs on how to start, grow, and manage a successful business, drawing from the real-life experiences and lessons learned by a seasoned entrepreneur. It covers a range of topics including financial acumen, sales and negotiation tactics, and the importance of building strong relationships and a solid company culture.

Key points:

1. Gross Margin Focus: Brodsky and Burlingham stress the need to prioritize gross margin over revenue. It's vital for entrepreneurs to calculate and improve this key financial indicator to enhance profitability and scalability.

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