Summary:
The book provides a practical guide to driving revenue growth and outlines ten straightforward tools that managers at all levels can apply to increase profitability. It emphasizes the importance of making growth a central objective for every employee and offers actionable strategies for achieving sustainable financial success.
Key points:
1. Prioritize Revenue Growth: Charan insists that increasing revenue is crucial for any business, as it shows market success and customer appeal. It's vital for profit and should be a collective effort across the company.
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