The Employer Brand
Bringing the Best of Brand Management to People at Work
Summary:
The book explores the concept of employer branding, a strategy that applies traditional brand management principles to enhance a company's appeal to potential and current employees. It provides insights on how to create a distinctive and attractive employer identity, aligning the interests of employees with the strategic goals of the organization to foster engagement, loyalty, and productivity.
Key points:
1. Employer Brand Concept: The employer brand is how a company presents itself as an employer, offering a mix of benefits and promoting its reputation to attract and keep staff.
Books similar to "The Employer Brand":
Emotional Value
Janelle Barlow|Dianna Maul
Be Your Own Brand
David McNally|Karl D Speak
Building Strong Brands
David A. Aaker
Brands and Branding
Rita Clifton John Simmons
Kellogg on Branding
Alice M. Tybout, Tim Calkins, Philip Kotler
Personal Branding For Dummies
Susan Chritton
The Perfect Pitch
David Andrusia
The Brand Called You
Peter Montoya|Tim Vandehey
The Brand You 50
Tom Peters
Designing Brand Identity
Alina Wheeler