The Employer Brand
Bringing the Best of Brand Management to People at Work
Summary:
The book explores the concept of employer branding, a strategy that applies traditional brand management principles to enhance a company's appeal to potential and current employees. It provides insights on how to create a distinctive and attractive employer identity, aligning the interests of employees with the strategic goals of the organization to foster engagement, loyalty, and productivity.
Key points:
1. Employer Brand Concept: The employer brand is how a company presents itself as an employer, offering a mix of benefits and promoting its reputation to attract and keep staff.
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