Cultural Strategy
Using Innovative Ideologies to Build Breakthrough Brands
Summary:
The book provides a framework for creating brands that resonate deeply with consumers by tapping into cultural movements and ideologies. It outlines how to identify emerging social trends and craft marketing strategies that leverage these insights to build powerful, authentic brand narratives.
Key points:
1. Cultural Branding Model: Holt and Cameron's cultural branding is about aligning a brand with cultural issues to become an icon and build a loyal base.
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