Summary:
The book explores the role of emotions in the human interaction with design, arguing that aesthetically pleasing objects can enhance our lives and make us happy. It delves into how designers can create emotional connections with users through three levels of design: visceral, behavioral, and reflective.
Key points:
1. Design Levels: Norman's three design levels are visceral (initial impact), behavioral (use and experience), and reflective (meaning and user relationship).
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