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The Smarter Screen

Surprising Ways to Influence and Improve Online Behavior
Summary:

The book explores the intersection of behavioral economics and technology, examining how digital screens influence decision-making and offering insights on how to design online experiences that can lead to better choices. It delves into strategies for improving attention, enhancing comprehension, and making more effective decisions in the digital world.

Key points:

1. Digital Choice Design: Benartzi and Lehrer explain that small design tweaks in online interfaces can greatly affect user decisions. They suggest that by understanding user-screen interactions, designers can steer users towards better choices, like saving more or eating healthier.

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