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The Power of Fifty Bits

The New Science of Turning Good Intentions into Positive Results
by: Bob Nease
Summary:

The book presents the concept that humans are naturally inclined to be inattentive and inertial, and it offers strategies for designing environments that encourage better decision-making. It provides seven strategies to harness this understanding of human behavior to help individuals and organizations improve their follow-through on well-intentioned plans.

Key points:

1. Fifty Bits Design: The concept suggests that we can only consciously process fifty bits of information per second, leading to automatic behaviors. The design aims to guide our limited attention to make better choices effortlessly.

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